The setting up of an integrated production operation and the penetration of premium markets for a speciality veal product was the success story outlined to the Northern Ireland Grain Trade Association at their annual general meeting.

Frank Foster, Supply Chain Manager with Linden Foods, Dungannon told the meting how the company wished to find a system of investing in the calves from the dairy herd which were exported from the province. They also wished to investigate the possibilities of a niche market product which would command a premium and an animal welfare friendly system of producing that product.

The final result has been a unique veal product, Banquet Royale Rose Veal, which is produced in an integrated production system on selected farms throughout Northern Ireland.

With the aid of a power point presentation Frank outlined the unique rearing system with excellent housing and facilities pointing out that the farmers who manage the units must adher to a strict management routine which includes all veterinary treatments etc.

The benefits of this development are that farmers have a guaranteed price and market for their product, while inputs such as feed and veterinary requisites are bought at a discount by Linden Livestock and calves which would normally have left the province are now retained to provide an enterprise for local farmers and to supply a premium food outlet.

Looking to the future Frank stated that the aim was to develop an integrated supply chain in order to have complete control of the enterprise from the calves are 10 days old until they reach the retailers shelf, thus guaranteeing a consistent supply and quality. They are constantly investigating new markets and are currently looking at the potential for 8 months veal in the UK market.